Petrex

Petrex is a Sydney‑based metaverse marketing and creative studio that specialises in integrating brands into gaming and virtual environments. Operating across platforms such as Roblox, Fortnite and VRChat, the company develops immersive experiences and user‑generated content that allow brands to engage audiences through gameplay rather than traditional advertising.

Acting as an end‑to‑end partner, Petrex provides strategy, creative direction and in‑game implementation, positioning itself at the intersection of marketing, games and virtual worlds to help brands connect with digital‑native audiences.