IGEA Research Reports

To support the launch of DA20, we have produced a series of video’s featuring players sharing their stories about the Power of Games and how people engage with video games to entertain, transform, create, connect, communicate, live well and educate.   DA20 Highlights   The Power of Games   Why do people... Read More

  Games continue to rise in popularity throughout New Zealand.  #DNZ18 is the fifth report of it’s kind undertaken in NZ and is in fact on of the longest running research projects about game audiences in the world.  Through the Digital New Zealand series of audience studies that began in 2009, we’ve... Read More

To support the launch of DNZ18, we filmed a series of video’s to show just how people play and use games as part of their every day life.  Games are now wiy used in schools, workplaces and health care settings and both games and players have progressed beyond playing just for entertainment.... Read More

To support the launch of DA18, we filmed a series of video’s.  The video’s show how the fun continues through playing interactive games and also how both games and players have progressed over time. The main purpose of games is to entertain and engage. Their progress however is to inform and persuade,... Read More