Responsible management and protection of player data

Video games could not exist without data. Not only is data largely used by game developers to make their games better for players, but the use of personal data for this goal is a core expectation of players. The video games industry treats its responsibility to protect the data of its players as among its highest priorities, including by leading the digital industry in the pseudonymisation of their players through ‘gamer tags’. Future data regulation should take a clear but flexible principles-based approach that encourages good privacy practices, while avoiding overly prescriptive rules that will become out of data, stymie innovation, impose unreasonable red tape, or even have unintended negative impacts on privacy.

Please read our full policy brief on this topic.