Today’s video games provide rich, engaging entertainment for players across all platforms. Our friends at the ESA recently released 2018 Essential Facts About the Computer and Video Game Industry report underscores how video games have evolved into a mass medium: More than 150 million Americans play video games, and 64 percent of American... Read More
Research
Australian game developers march on, generating $118.5M in spite of limited recognition and support
Sydney, Australia – 17 January 2018 – The Australian video game development industry continues to flourish, despite minimal recognition from the federal government, a survey of local game developers has shown. According to the survey undertaken for the Interactive Games & Entertainment Association (IGEA), the Australian game development industry generated $118.5 million... Read More
Digital New Zealand 2018 (#DNZ18)
Games continue to rise in popularity throughout New Zealand. #DNZ18 is the fifth report of it’s kind undertaken in NZ and is in fact on of the longest running research projects about game audiences in the world. Through the Digital New Zealand series of audience studies that began in 2009, we’ve... Read More
Digital New Zealand 2018 (#DNZ18) Video Series
To support the launch of DNZ18, we filmed a series of video’s to show just how people play and use games as part of their every day life. Games are now wiy used in schools, workplaces and health care settings and both games and players have progressed beyond playing just for entertainment.... Read More
Digital Australia 2018 (#DA18) Video series
To support the launch of DA18, we filmed a series of video’s. The video’s show how the fun continues through playing interactive games and also how both games and players have progressed over time. The main purpose of games is to entertain and engage. Their progress however is to inform and persuade,... Read More
Digital Australia 2018 (#DA18)
It’s official; video games are a mature medium used for entertainment and non-entertainment alike. Not only are games a global and diverse medium enjoyed by billions of the world’s citizens, they are the products of thousands of high-value and advanced businesses with their highly educated workforces. Games have their own academic and... Read More