IGEA Educates Summit Recap

26
Jul

Last week, we held the third iteration of our IGEA Educates Summit. With over 170 attendees attending multiple presentations from 41 speakers over 2 full days, it was a great opportunity for stakeholders from the education sector and the games industry to connect and focus on developing talent for our growing Australian industry.

Thanks to our sponsor Two Moos, students attended the Summit (for free) on day 2.  The content programme was focused on helping students prepare to enter the industry and connect with industry stakeholders.  Students were given the opportunity to participate in workshops to meet local studio teams and also participate in portfolio reviews.

The IGEA Educates Summit 2022 created many connections across industry, offered advice to students prepare as they prepare to commence their careers and provided strategic direction for IGEA’s engagement and participation in the sector.  You can access the 2022 presentations and discussions from the Summit Playlist.

If you have any questions please reach out to Jens at IGEA.

IGEA welcomes the boost in funding from Screen Australia’s Games: Expansion Pack

19
Jul

Tuesday 19 July 2022:     IGEA is thrilled to see the announcement from Screen Australia today that 31 Australian games are to be supported by the first round of their recently announced Games: Expansion Pack fund.  $4 million has been committed to these projects, which is $1 million higher than originally planned due to the high quality of applicants and diverse projects being developed.

IGEA is delighted to see the breadth and quality of games that are being supported by Screen Australia and the talent and creativity of our sector. As Games: Expansion Pack is the first federal game development fund in eight years, it is no surprise that Screen Australia received over 100 applications. The list of successful recipients can be found here.

Ron Curry, CEO of IGEA commented, “After strongly advocating for the reinstatement of the Australian Interactive Games Fund for many years, we thank The Minister for the Arts, the Hon Tony Burke MP and the Australian Government for their support of the highly creative and technically skilled video game industry.  Games: Expansion Pack is directed toward emerging, or small to medium independent games studios. It was fantastic to see Screen Australia bolstering support to cater to the high demand and quality of applications for the initial round of funding.

“The Digital Games Tax Offset (DGTO) is also due to be introduced and legislated this financial year and is aimed at larger projects and studios.  By assisting early career developers, products and studios through Games: Expansion Pack, the Albanese Government is set to facilitate support across the entire game development ecosystem. This will result in growth in employment, promotion of digital and screen skills development, plus increased revenue for the highly talented and reputable Australian game development industry.”

About IGEA

IGEA (Interactive Games & Entertainment Association) is the peak industry association representing the voice of Australian and New Zealand companies in the computer and video games industry.  IGEA supports the business and public policy interests of the games industry, through advocacy, research and education programs. For more information, please visit www.igea.net

Media spokespeople available

  • Ron Curry, CEO, IGEA

 

 

Please contact igea@doublejump.com.au to arrange an interview.

IGEA Educates with Microsoft – Welcome and Introduction to ID@Azure

12
Jul

ID@Azure is a new program Microsoft has launched to help independent game developers and creators use the cloud, regardless of the end platform they are developing for.

Built using the same philosophy as ID@Xbox it offers free tools, resources, and support to help developers quickly get started using gaming cloud services.

Hear from ID@Azure program director Nick Ferguson about why independent developers should care about cloud (even when not building a multiplayer game) and how ID@Azure helps teams develop faster, work smarter and provides support on their cloud journey. This will be an interactive session with lots of opportunity for Q and A.

Please join us for an online webinar on  Tuesday 26 July 2022 | 5pm– 6pm (AEST)

Register Here

New Zealand Video Game Sales Continue Upward Trajectory

14
Jun

Auckland, NEW ZEALAND – 14 June 2022 – The demand for video games in New Zealand continues to explode according to consumer sales data released today by the Interactive Games and Entertainment Association (IGEA).  In 2021, Kiwis spent over $540 milion on video games and consoles.

Video game hardware sales were almost $71 million dollars, leading to strong software sales in both digital and physical formats.  New Zealand gamers are mostly purchasing products in a digital format and also love mobile games with sales exceeding $197 million in 2021.

IGEA has recently updated agreements with data suppliers sourcing consumer sales from GSD and Newzoo++.  GSD reports on major publisher and hardware sales in both physical and digital format across numerous international markets, while Newzoo reports on game sales data globally. Working with IGEA members, we ensured both sources offer reliable and consistent consumer sales data from around the world that identifies global trends.   Newzoo also provides subscription data which is essential when looking at how subscription services impact the way Australians are now playing games.

Tom Wijman, Head of Market Analysis & Forecasting at Newzoo said, “New Zealand’s market for digital PC and console games grew again year on year to $225 million. The growing install base for game consoles as well as further lockdown measures lead too oan overagll growthi in sales for 2021.  The market for mobile games grew faster than any other segment, but unlike the global average, New Zealand’s PC and console markets are still larger than its mobile market.”

Aidan Sakiris, ANZ Territory Manager and Senior Analyst at GSD contributes, “Total New Zealand video game spending was in growth for 2021 driven by a sizeable increase in Hardware sales year-on-year. This was largely due to the heightened availability of the PlayStation 5 and Xbox Series X and S throughout the year, but also the increasing relevance of Nintendo Switch in the New Zealand market. Software charts comprised of new releases including FIFA 22 and Far Cry 6 as the top performers, but also select titles generally being sold alongside new hardware purchases such as Spiderman: Miles Morales on PS5 as well as Assassin’s Creed Valhalla.”

Ron Curry, CEO of IGEA says “New Zealanders have long had a love for playing video games and continue to embrace playing games in all formats.  According to our Digital New Zealand 2022 (DNZ22) report, over 3.7 million New Zealanders play games.  Games are played not only for fun and entertainment but for social connection and education with consumer sales growing accordingly.  Playing games is part of every day life for the majority of Kiwis ”

An accompanying sales data infographic can be downloaded here.

++

About the research

Games Sales Data (GSD) is a video game sales and reporting initiative for the games industry, by the games industry. GSD report on the sales of both physical retail and digital network markets. Launched in 2017 by ISFE, GSD provides sales figures across EMEA, expanding to APAC in late 2019. Sparkers are the operators of GSD on behalf of the video games industry.   For more information visit: www.sparkers.com

Newzoo Newzoo is a provider of games market data and insights. The data provided to IGEA is sourced from the Newzoo Global Games Market Report April 2022.  For more information visit: https://newzoo.com/

Digital New Zealand (DNZ22) is a report commissioned by IGEA and can be downloaded here.

 

About IGEA

IGEA (Interactive Games & Entertainment Association) is the peak industry association representing the voice of Australian and New Zealand companies in the computer and video games industry.  IGEA supports the business and public policy interests of the games industry, through advocacy, research and education programs. For more information, please visit www.igea.net

 

 

Media spokespeople available

  • Ron Curry, CEO, IGEA
  • Aidan Sakiris, GSD
  • Tom Wijman Newzoo

Please contact igea@doublejump.com.au to arrange an interview.

Australian Video Game Consumer Sales Remain Robust

26
May

SYDNEY, Australia – 26 May 2022 – Australians’ love of playing video games is stronger than ever, according to consumer sales data released today by the Interactive Games and Entertainment Association (IGEA).

In 2021, Australians spent close to $4 billion on video games and consoles.

Mobile game sales exceeded $1.5 billion in Australia last year, making mobile games the most popular consumer category. Video game hardware sales were worth more than half a billion dollars, supporting strong software sales in both digital and physical formats.

IGEA has recently updated agreements with data suppliers sourcing consumer sales from GSD and Newzoo++. GSD reports on the major publisher and hardware sales in both physical and digital format across numerous international markets, while Newzoo reports on game sales data globally. Working with its members, IGEA ensured both sources offer reliable and consistent global consumer sales data that identifies global trends. Newzoo also provides subscription data which is essential when looking at how subscription services impact the way Australians are now playing games.

Aidan Sakiris, ANZ Territory Manager and Senior Analyst at GSD, said, “Australian video game sales in 2021 continued to experience the lasting effects of COVID-19. The Australian retail software charts were led by family-friendly back-catalogue titles on the Nintendo Switch. Top performing retail titles in Australia for 2021 include Mario Kart 8 Deluxe, Minecraft Switch Edition and Animal Crossing: New Horizons.

“Across GSD reporting, hardware in 2021 remained the only Australian video game category in year-on-year spending growth, despite ongoing stock shortages from the latest console generation. Increased spending on hardware was led by the ongoing demand for higher priced consoles, including the PlayStation 5 and Xbox Series X and S, and significant unit sales from Nintendo Switch. PlayStation 5 was the best-selling console in value sold in the Australian market for 2021, whilst the Nintendo Switch was the best-selling console in units sold.”

Tom Wijman, Head of Market Analysis & Forecasting at Newzoo, said, “Australia’s games market continued to grow in 2021, mainly due to the pandemic driving up game engagement and spending. Spending on digital PC games grew +11.5% year-on-year and was an important growth driver for the market—growing considerably above the global average. However, spending growth on mobile and digital console gaming content stayed below the global average.”

Ron Curry, CEO of IGEA, commented, “It was no surprise for IGEA to see consumer game sales and platforms perform strongly during 2021. Playing games provided a continued source of connection and entertainment for Australians throughout another year of the pandemic, with our Digital Australia 22 (DA22) report revealing that over 75% of us play games. All of the data confirms that games are one of the world’s most powerful entertainment mediums, and this looks set to continue.

“IGEA is also excited to see our local game development industry grow due to increased demand for games both locally and abroad.”

 

An accompanying sales data infographic can be downloaded in the following formats: jpeg, png, pdf.

 

Digital Australia (DA22) is a report commissioned by IGEA and can be downloaded here.

++

 

About the research

Games Sales Data (GSD) is a video game sales and reporting initiative for the games industry, by the games industry. GSD report on the sales of both physical retail and digital network markets. Launched in 2017 by ISFE, GSD provides sales figures across EMEA, expanding to APAC in late 2019. Sparkers are the operators of GSD on behalf of the video games industry.

For more information visit: www.sparkers.com

Newzoo Newzoo is a provider of games market data and insights. The data provided to IGEA is sourced from the Newzoo Global Games Market Report April 2022.

For more information visit: https://newzoo.com

 

About IGEA

IGEA (Interactive Games & Entertainment Association) is the peak industry association representing the voice of Australian and New Zealand companies in the computer and video games industry.  IGEA supports the business and public policy interests of the games industry, through advocacy, research and education programs. For more information, please visit www.igea.net

 

Media spokespeople available

  • Ron Curry, CEO, IGEA
  • Aidan Sakiris, GSD
  • Tom Wijman, Newzoo

Please contact igea@doublejump.com.au to arrange an interview.

IGEA welcomes the incoming Albanese Labor Government

23
May

23 May 2022  – IGEA congratulates and welcomes the incoming Albanese Labor Government and looks forward to continuing the dialogue around supporting the Australian video games industry.

The Australian Labor Party has a proud history of supporting Australian game developers. We have not forgotten that the previous Labor Government in 2013 established Australia’s first major federal game development fund, the Australian Interactive Games Fund.

IGEA and our members look forward to our engagement with the new Government on several priorities for our sector:

  1. Adjustments and agility in our migration schemes. Video game development relies on talent that is highly skilled and digitally literate.  Local studios are telling us that the talent market is extremely tight, but our migration system and settings are no longer fit for purpose for our industry or other creative tech sectors.  There is a high demand for these employees globally and Australia is competing with other countries such as New Zealand and Canada with aggressive immigration policies to attract such workers.  It is vital that our migration system remains agile so that we can admit mid-to-senior practitioners immediately and meet the talent needs that local studios require to expand their operations and develop junior staff.

  1. Reviewing and adopting the recent recommendations from industry consultations on the Digital Games Tax Offset (DGTO). We call on the new Government to support and prioritise the legislating of the DGTO to enable local studios to increase game production while giving the green light to the many international ‘AAA’ studios waiting on this reform to enable them to establish a base in Australia. IGEA and many game companies have already submitted extensive recommendations and have held constructive conversations with Treasury and the Office for the Arts on how the DGTO Exposure Draft Legislation can be optimised and strengthened.

  1. Committing to a long-term Game Development Fund to provide vital support to early-stage Australian game developers and emerging local studios in the same way local TV and film production is nurtured and incentivised. Screen Australia’s new Games: Expansion Pack fund has closed its first round, receiving over 100 applications in a short time frame.  This has proven that demand from industry is there and these funds are vital to creating a complete game development ecosystem in Australia. We strongly recommend that Screen Australia’s funding for our sector, which is currently limited to $3 million in 2021-22 and $3 million in 2022-23, be significantly expanded and extended beyond next year.

 

Ron Curry, CEO of IGEA, said, “We have worked incredibly closely across all sides of Parliament to educate policy makers about video games and the opportunities that the game development industry can provide economically to Australia.  As the competition for talent and the establishment of studios based in the global industry continues to increase, we can’t afford to lose any momentum with the excellent groundwork that has been established in Australia already and ask the incoming Albanese Labor Government to help us cement Australia as a global hub for this highly creative and technical industry.”

 

In March, IGEA released Backing the Game: 2022 Federal Election Policy Platform

 

Media enquiries:

Media inquiries should be directed to raelene@igea.net

About IGEA

IGEA (Interactive Games & Entertainment Association) is the peak industry association representing the voice of Australian and New Zealand companies in the computer and video games industry.  IGEA supports the games industry’s business and public policy interests through advocacy, research, and education programs.

 

For more information, please visit www.igea.net.

IGEA 2022-23 Pre-Budget Submission to the ACT Government

20
May

IGEA has made a submission to the ACT Chief Minister, Treasury and Economic Development Directorate in response to its consultation on the 2022-23 Budget.

More information on the consultation can be found here.

IGEA submission to consultation on the Digital Games Tax Offset Exposure Draft Legislation

19
Apr

IGEA has made a submission to the Australian Treasury in response to its consultation on the Digital Games Tax Offset (DGTO) Exposure Draft Legislation and Draft Explanatory Statement.

You can find more information on the consultation here.

BACKING THE GAME: IGEA’S 2022 Federal Election Policy Platform

21
Mar

21 March, 2022 (Sydney) – Today IGEA launched its latest publication, Backing the Game: 2022 Federal Election Policy Platform.  As part of their creative industry, trade and investment, and job creation policy platforms, IGEA and our members are calling on both the Coalition and the ALP, as well as the Greens, other parties and independents, to commit to:

 

  1. Prioritising the legislating of the Digital Games Tax Offset to enable local studios to increase game production while giving the green light to the many international ‘AAA’ studios waiting on this reform to enable them to establish a base in Australia.

 

  1. Launching a long-term Game Development Fund to provide vital support to early-stage Australian game developers and emerging local studios in the same way that local TV and film production is nurtured and incentivised.

 

  1. Reviewing Australia’s skilled migration system so that it remains fit-for-purpose and agile. Our sector relies on and creates high tech digital jobs, and there is a skills shortage in our industry. Allowing studios to efficiently attract global talent will enable them to keep growing and to train up the next generation of local talent.

 

Ron Curry, CEO of IGEA, said, “Games are an integral part of the lifestyle of many Australians. Not only do the overwhelming majority of Australians enjoy playing games, but a significant economic opportunity abounds for Australians making games and games-adjacent industries.

“Our whole industry has been eagerly awaiting the implementation of the Digital Games Tax Offset since its announcement in last year’s Budget, from highly talented local studios pulling together budgets for their ambitious next project, to global video game companies finalising their proposed investment plans for Australia.

“To complement the tax offset, we also need a long-term commitment to direct funding to support the more early-stage games studios looking to scale their businesses and deliver creative projects. Finally, the huge economic potential presented by a thriving Australian game development sector requires access to skilled employees. Our migration settings should be updated, flexible and welcoming for the specialised employees that are needed.”

You can download Backing the Game: 2022 Federal Election Policy Platform here

 

Media enquiries:

Media inquiries should be directed to raelene@igea.net

 

About IGEA

IGEA (Interactive Games & Entertainment Association) is the peak industry association representing the voice of Australian and New Zealand companies in the computer and video games industry.  IGEA supports the business and public policy interests of the games industry, through advocacy, research and education programs.

For more information, please visit www.igea.net.

 

IGEA Educates: Webinar plus Q&A session about the Screen Australian Games: Expansion Pack –

17
Mar

Screen Australia recently announced their Games: Expansion Pack – an initiative aimed toward small, medium and emerging independent Australian game developers working on original game ideas and seeking finance for their project. Not only will the incentive allow developers to enhance the quality of their digital games, it will also enable studios to grow and scale their businesses, creating more employment opportunities locally and delivering more export-ready games content to growing international games audiences.

On 16 March, IGEA hosted Screen Australia to discuss the Games: Expansion Pack and answer questions from industry about this initiative which will turbo charge Australian games studios.

You can watch the webinar below:

Transcript for the Q&A Chat can be found here

For details of the Games Expansion Pack, please head to the Screen Australia website or email them – games@screenaustralia.gov.au

 

 

IGEA WELCOMES SCREEN AUSTRALIA’S GAMES: EXPANSION PACK

10
Mar

SYDNEY 10 March 2022 – IGEA is delighted with the initiative announced today by Screen Australia and the Hon Paul Fletcher MP, Minister for Communications, Urban Infrastructure, Cities and the Arts, allowing Australian independent game development studios to access federal screen funding for the first time since 2014.

Screen Australia’s Games: Expansion Pack is an initiative aimed toward small, medium and emerging independent Australian game developers working on original game ideas and seeking finance for their project. Not only will the incentive allow developers to enhance the quality of their digital games, it will also enable studios to grow and scale their businesses, creating more employment opportunities locally and delivering more export-ready games content to growing international games audiences.

Ron Curry, CEO of IGEA, commented, “Screen Australia’s Games: Expansion Pack is a very welcome addition to the suite of already announced government funding for Australian game developers and signals that games are an integral part of the screen industry.  The Federal Government has consulted very closely with IGEA and the Australian game development sector to commit to the introduction of the Digital Games Tax Offset (DGTO), a globally competitive tax incentive of 30% to be launched on 1 July 2022.  Coupled with the new Games: Expansion Pack initiative, we expect to see accelerated growth for highly creative and skilled Australian games studios and practitioners.

“We thank Minister Fletcher, the Office for the Arts and Screen Australia for engaging positively with industry and committing to the continuation of a complete and thriving game development ecosystem in Australia.  We also thank the members of the Board of Screen Australia for recognising the importance of supporting our entertainment medium. Access to equitable funding levers ensures that Australian game developers can scale their businesses locally and continue to make their mark on the world stage.”

For details of the Games Expansion Pack, please head to the Screen Australia website.

IGEA and Screen Australia will be running a virtual education session on this initiative on Wednesday, 16 March at 4 pm AEDT.  Please register your attendance or submit questions prior to assist you and or/your studio with accessing the grants.

 

Media enquiries:

Media inquiries should be directed to igea@doublejump.com.au

 

About IGEA

IGEA (Interactive Games & Entertainment Association) is the peak industry association representing the voice of Australian and New Zealand companies in the computer and video games industry.  IGEA supports the business and public policy interests of the games industry, through advocacy, research and education programs.

 

For more information, please visit www.igea.net.

 

Global Statement From Video Game Industry Associations on Ukraine

05
Mar

Trade associations representing the video game industry responded to the conflict in Ukraine with the following statement:

 

“The video game industry stands in support of the people of Ukraine and joins the international call to end the violence and restore peace in the region. Our members are working to provide practical and immediate support to those employees, colleagues and families who are affected.”

 

Resources to help those affected:

  • UN Refugee Agency has been on the ground in Ukraine since 2014 providing life-sustaining services to people forced to flee and is scaling up assistance as needed to meet the urgent needs of Ukrainian families.
  • International Committee of the Red Cross (ICRC): A global organisation assisting those in war-torn areas, the ICRC enables medical professionals and engineers to better the living conditions of Ukraine residents. The ICRC has been on the ground for years, delivering urgent assistance — food, fuel for heating, medical supplies and support for housing — to those living close to the line of contact in eastern Ukraine.
  • UNICEF  has been working across eastern Ukraine for the better part of the last decade, and is at the forefront of the humanitarian response in eastern Ukraine and continues to reach vulnerable children and families affected by the conflict with essential services. UNICEF will be working in programmatic areas, including health, water and sanitation, child protection and education.
  • International Medical Corps are already on the ground and are preparing to deploy mobile medical teams, to provide essential emergency and primary health services; mental health and psychosocial support (MHPSS) services, which are critical for conflict-affected communities; and COVID-19 awareness and prevention services, to help keep displaced people safe from the pandemic.
  • Polish Humanitarian Actioni s providing humanitarian aid including food and other forms of support to people who had to leave their homes. Their efforts support people affected by conflict both internally displaced as well as refugees coming to Poland.
  • ISFE is providing additional resources and verified links from other associations in Europe.

 

IGEA submission to consultation on draft copyright reform legislation

11
Feb

IGEA has made a submission to the Australian Department of Infrastructure, Transport, Regional Development and Communications in response to its consultation on the exposure draft of the Copyright Amendment (Access Reforms) Bill 2021 and on the technological protection measure (TPM) exceptions in the Copyright Regulations 2017.

You can find more information on the consultation here.

 

The Arcade Update, 7 February 2022

07
Feb

IGEA was disappointed to advise late last year that we had to move The Arcade out of its current premise due to the current lease expiring and the building is to be re-purposed by the owners. The Arcade team and the residents will be vacating the building by Friday, 11 February 2022.

Our plan for The Arcade 3.0 is to deliver a space that meets the ever-evolving needs of the industry. Whilst we are on hiatus and searching for the perfect location, our education partners at The Arcade, SAE, have generously offered us a space at their South Melbourne campus; which we are affectionately referring to as The Mini Arcade 2.5. The SAE facility allows us to continue our SMART and SAE Students programs whilst also offering hotdesking options for  those who wish to be a part of our Arcade community . Our Arcade team, Ceri and Sav, will also be working from the SAE South Melbourne campus.

We sincerely thank SAE for this generous offer and if anyone has any inquiries or questions, please reach out to Ceri Hutton – ceri@igea.net

IGEA delighted with the Australian Government’s strengthening of the DGTO

16
Dec

IGEA is delighted by the Australian Government’s announcement today, as a part of its Mid-Year Economic and Fiscal Outlook (MYEFO), that it will provide an additional $19.6 million over two years to expand the Digital Games Tax Offset (DGTO) to specifically include ‘live ops’, or games as a service projects.

The announcement, jointly made by the Arts Minister, the Hon Paul Fletcher MP, and the Digital Economy Minister, Senator the Hon Jane Hume, expands the previously announced DGTO, making Australia an even more attractive and competitive destination for international game development companies.

Ron Curry, CEO of IGEA, notes that video games development is a leading technology industry with transferable digital capabilities that can help supercharge the Australian economy. ‘Live ops’ is a significant contributor to the video games industry’s high potential, with many Australian-made games able to generate substantial export revenues even years after their first release.

Curry stated, “We are delighted to see the Federal Government double down on its commitment to the video games sector and expand its offering to game developers as part of its Digital Economy Strategy. The confidence and certainty this provides to Australian video games businesses are immediately vital to the local sector as they strive to meet the growing global demand for video games and video games technology.

“Our thanks go to Minister Fletcher and Minister Hume and their teams – especially the Office for the Arts – for leading a productive and effective consultation process for the DGTO alongside IGEA and numerous Australian and global game development studios. This announcement highlights that the Government is not only listening to industry, but it is prepared to make adjustments to ensure that the incentive is fit-for-purpose and globally competitive. We look forward to consultation on exposure draft legislation in the new year.”

The Growing World of Esports

15
Dec

Esports, also known as competitive gaming, is revolutionizing how consumers watch, follow and engage with video games. The Guide to Esports is a comprehensive, global competitive gaming primer supported by video game trade associations across the United States, Europe, Canada, Australia, and New Zealand. The Guide outlines the state of esports play for a broad range of stakeholders, including publishers, developers, tournament organizers, teams, players and fans. The Guide also outlines economic growth, demographics, job creation, educational and social opportunities, and more.

Click here to download the report

 

Principles of Esports Engagement

As detailed in the report, in 2019, IGEA and its international counterparts released guiding principles for esports as part of the industry’s ongoing efforts to promote a safe, fair, and welcoming esports environment. Those principles address safety and wellness, integrity and fair play, respect and inclusivity, and positive and enriching gameplay. Those principles can be found here. Beyond these principles, the industry also takes additional steps to create a welcoming environment and fight disruptive behavior, including: community standards, reporting tools, filtering software, automatic and human moderation, and parental controls.

Global Trade Groups Launch First Comprehensive Guide To Fast-Growing, Worldwide Esports Phenomenon

15
Dec

‘The Guide to Esports’ Explains Competitive Gaming Fundamentals, the Global Impact of Esports and the Importance of Intellectual Property to Fuel Excitement and Growth

 

Brussels 15 December 2021 – ISFE Esports today published the first comprehensive, global competitive gaming  compendium— The Guide To Esports —with the support of its sister trade groups, the Entertainment Software Association (ESA) in the USA, the Entertainment Software Association of Canada (ESAC) and the Interactive Games and Entertainment Association of Australia and New Zealand (IGEA), to present the state of esports play for all stakeholders, including publishers, developers, tournament organisers, teams, players and fans.

Esports, which harness the creative works of the video game industry, offer worldwide opportunities for job creation, economic growth, tourism, fostering community, and the advancement of the digital skills that are needed in so many different fields.

Head of ISFE Esports Sergi Mesonero said:Esports have proven to be one of the most exciting developments in entertainment. This worldwide phenomenon has not only shown how big the social component of games is in general, but has also embraced important social values such as team building and fairness. We hope The Guide to Esports will help to foster increased understanding of the industry and continued dialogue between video game publishers and policymakers, to best ensure the continued and sustained growth of this dynamic global sector.”

The Guide to Esports outlines worldwide economic growth, demographics, job creation, and educational and social opportunities. The guide also details the industry’s commitment to the principles of responsible gameplay and player well-being, integrity, diversity and fair play.

 

Contact:

raelene@igea.net

 

About ISFE Esports

ISFE Esports, a division of ISFE, represents Europe’s leading esports stakeholders, including video games companies, tournament organisers, broadcasters and national trade associations. ISFE Esports mission is to strategically align esports policy across Europe, to coordinate and articulate the voice of the sector, to share best practice and to raise awareness of esports and of the opportunities they offer. For more information, visit ISFE Esports’ website or follow the ISFE on Twitter @ISFE_Games

 

About the ESA

The Entertainment Software Association (ESA) serves as the voice and advocate for the U.S. video game industry. Its members are the innovators, creators, publishers, and business leaders that are reimagining entertainment and transforming how we interact, learn, connect, and play. The ESA works to expand and protect the dynamic marketplace for video games through innovative and engaging initiatives that showcase the positive impact of video games on people, culture, and the economy. For more information, visit the ESA’s website or follow the ESA on Twitter @theESA.

 

About ESAC

ESAC represents major video game console makers, publishers, large and small independent developers as well as national distributors. As the voice of Canada’s entertainment software industry, we work on behalf of our member-companies to ensure that Canada remains a great place to innovate, create and publish video games. We work with decision-makers on regulatory issues that affect our members at the provincial and federal levels; and, regularly conduct and publish original research highlighting the impact of our industry in Canada. For more information, visit our website or follow the ESA on Twitter @ESACanada.

 

About IGEA

IGEA (Interactive Games & Entertainment Association) is the peak industry association representing the voice of Australian and New Zealand companies in the computer and video games industry. IGEA supports the business and public policy interests of the games industry through advocacy, research and education programs, and working with many stakeholders including all levels of government, agencies, media and other trade associations. Further details are available at www.igea.net.

 

 

 

 

 

 

Australian game development industry doubles revenue to $226 million over the past five years

14
Dec

The industry recorded over 20% year on year growth for the past three years due to the increasing popularity of video games

 

SYDNEY, AUSTRALIA, 14 December 2021 – The Australian video game development industry doubled its revenue to $226 million since 2016, according to results from the fifth annual Australian Game Development Survey (AGDS) 2021 released today from video games industry body the Interactive Games & Entertainment Association (IGEA). The survey measures the size of the Australian game development industry and revealed that the industry expects further growth locally, contributing to the growth of the global market, which was worth $AU240 billion in 2020.

“Five years ago, the Australian game development industry achieved $114 million in revenue and has grown exponentially since then to record over $226 million the last financial year,” said IGEA CEO Ron Curry. “The figures prove the potential and adaptability of the globally reputable Australian video games industry, and we need to capitalise on this experience while we can.”

The survey shows that over the past three years, the Australian game development industry has recorded year-on-year revenue growth of over 20%, with 2021 generating an increase of 23%, coupled with employment growth of 7%. Employment has grown by over 50% since 2016 to 1,327 full-time workers in the industry. 2021 has seen a vast improvement in gender diversity across the workforce. 23% of employees are (cisgender) female while 10% are transgender, non-binary, or gender diverse – a testament to the recruiting and talent attraction programs being implemented by Australian game development businesses.

However, Australian game developers’ most significant challenge is employment-related, with many developers still having difficulty attracting early-stage funding or accessing appropriate government funding. The main issue for employers currently is hiring employees with specialised skills; the global demand for experienced staff, closed borders and unfavourable migration programs are the main contributors to this. Additionally, Australia suffered a significant brain drain following the GFC, with many Australian skilled workers continuing to live and thrive in studios overseas.

Recent Federal Government support through the 30% Digital Games Tax Offset (DGTO) to be introduced in July 2022 provides the promise of game development reviving Australia’s economy, which has spurned additional State Government rebates in NSW and QLD. This injection of confidence from the Australian Government has encouraged multinational studios and investors to step up their activities locally and explore options to establish studios in Australia, creating the jobs needed to entice specialised workers back home or consider Australia a place to work.

“The support from the Federal Government is the engine that will drive Australian video game development to become a billion-dollar industry,” said Curry. “The local industry is poised to take advantage of the global growth in playing games and the realisation that games have provided a vital source of connection, enjoyment, education and wellbeing during the pandemic. We at the IGEA expect to see the video game industry contribute further to the Australian economy with the commitment to the provision of appropriate funding levers provided by all levels of government.

“While we congratulate the Government for introducing the DGTO, we continue to work with them to see the return of a fund similar to the cancelled Australian Game Development Fund, to garner support for our high potential independent development sector.”

To access the report, click here

To access the infographic, click here

To watch the accompanying videos, click here

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MEDIA CONTACT

Sonia Heng

Double Jump

igea@doublejump.com.au

0487 442 872

 

About IGEA

IGEA (Interactive Games & Entertainment Association) is the peak industry association representing the voice of Australian and New Zealand companies in the computer and video games industry. IGEA supports the business and public policy interests of the games industry through advocacy, research, and education programs and working with many stakeholders, including all levels of government, agencies, media and other trade associations. Further details are available at www.igea.net.

 

About the Australian Game Development Survey (AGDS)

The Australian Game Development Survey is an independent survey undertaken in 2021 for IGEA by Bond University. The 2020-2021 survey was based on financial year data from 1 July 2020 to 30 June 2021. The survey opened in September 2021 and closed at the end of November 2021. One hundred eighty-seven studios completed the survey and 400 were contacted to participate. Respondents were required to have an ABN and to have made or currently make video games.

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