Overview

IGEA’s Vision

To be the driving force behind Australia and New Zealand’s ever-changing, diverse and always growing video games and entertainment industry.

IGEA’s Mission

To be the backbone of an evolving, thriving, video games industry; one that inspires, captivates and allows for positive connections and exciting opportunities for all.

About

IGEA (Interactive Games & Entertainment Association) is the peak industry association representing the voice of Australian and New Zealand companies in the computer and video games industry.  IGEA supports the business and public policy interests of the games industry, through advocacy, research and education programs.  We work with many stakeholders including all levels of government, agencies, media and other trade associations.

IGEA advocates on behalf of our members, who range from one-person studio startups to larger multinational developers, publishers, platform holders and digital storefronts.  IGEA’s role is to help our members and the wider industry more effectively create, distribute and sell interactive games, entertainment content and related hardware.

Through the provision of consistent and frequent industry research and data, along with communications programs, IGEA promotes the interactive games industry both locally and abroad.

IGEA is a team of 8, led by the CEO Ron Curry and is administered by a Board of Directors comprising of senior executives from interactive games and entertainment companies.  IGEA is responsible for managing GCAP and The AGDAs.

IGEA’s Services

IGEA’s services assist and support both members as well as broader industry needs.

Our services include

• Research, data and insights
• Lobbying and Advocacy work on behalf of members and the wider industry on relevant and regulatory issues
• Tailored policy and regulatory advice
• Government Relations
• Membership Services
• Industry Briefings
• Industry PR and communication
• Social and networking events
• Diversity initiatives
• GCAP
• Running the AGDAs

GCAP

GCAP (Games Connect Asia Pacific), is Australia’s premier game development conference featuring as part of MIGW (Melbourne International Games Week) during October.

Every year GCAP brings together game developers, publishers, investors, educational institutions, media, and key industry players from across Australia and the world as a whole. The talks featured promote upskilling, education and industry growth and sustainability.  GCAP provides necessary connections and networking opportunities for the local industry and international operators of varying sizes.

The AGDAs

The Australian Game Developer Awards (AGDAs) are a national event celebrating outstanding games and individual achievements by Australian game developers. This year, the AGDAs enter their 20^th year of uplifting and encouraging local talent.

Spanning 13 game categories as well as 4 personal and studio awards, the AGDAs seek to elevate and celebrate across our diverse and talented local Industry.

As of 2020, The AGDAs have been run by the Interactive Games and Entertainment Association (IGEA) – the peak industry association representing the voice of Australian and New Zealand companies in the computer and video games industry.

The IGEA Team

Ron Curry

CEO

Since joining IGEA in 2008, Ron has played an instrumental role in tackling the emerging issues surrounding interactive entertainment, and demonstrating the positive influence of computer and video games in the broader community particularly within the education and health sector.

Ron often appears in the media or fronting government to discuss the power of games to connect, empower, educate and inspire. Issues which he supports passionately include trade and export, funding, child safety, health, diversity and education.

Ron has sat on many working groups, boards and roundtables including an Advisory Committee Member on the ALRC’s Classification Review and holds a seat on the government’s Consultative Working Group on Cyber Safety.

More recently, Ron took the lead in the merger between the GDAA and IGEA in 2020, which saw the two associations coming together, ensuring that there was a single unified voice representing the video games industry.

Prior to joining IGEA, Ron spent 15 years in the interactive entertainment business working for platform holders, publishers and distributors in areas as varied as sales, marketing, operations and general management.  In this time Ron was also one of the founding Directors of IGEA, which was then IEAA.

Raelene Knowles

COO

Raelene joined IGEA in 2009 after working for many years in various Marketing, PR and Sales roles for first and third party publishers for video games in the ANZ marketplace.

Raelene is responsible for managing IGEA’s communication, events and research projects.  She also is responsible for membership services, running internal and external events and programs for members.  These range from quarterly member meetings through to women’s workshops, trivia nights and the famous IGEA Football Tournament.

Raelene enjoys providing evidence, facts and stories around who plays games, who makes games and the potential games and game development have for society.  IGEA’s research provides the foundation for all advocacy and policy work.

Charles Hoang

Director of Public Policy and Government Affairs

Charles Hoang is Director of Public Policy & Government Relations at IGEA. More recently, Charles was Director, Government Relations & Policy Advocacy at Stone & Chalk Group, representing Australia’s largest innovation community.

Prior to that, he was Lead Adviser – Industry Development & Defence Industry Policy at the Australian Industry Group, focusing on digital and emerging tech industry policy. His diverse experience includes roles at the Australian Energy Market Commission and Free TV Australia.

He holds qualifications in technology and law, with an Honours Degree in Electrical Engineering from the University of Queensland, and a Juris Doctor from the University of Technology Sydney.

Jens Schroeder

Director of Industry and Member Relations

Jens joined IGEA in 2019 after working in various leadership roles in game-related education, including manager of the SAE Sydney campus and Associate Dean (Design Vertical) for Torrens University.

Combining his experience in games, business, academia, management and leadership, Jens is responsible for representing and growing the IGEA’s development members by providing them with a voice to government and industry, acting as the interface between the Australian video game development industry and IGEA and work close with state, territory and commonwealth departments and agencies to the benefit of the industry.

In this capacity, he, among other things, organised Australia’s first unified presence at Gamescom, instigated the IGEA mentorship program and was the driving force behind IGEA’s producer course.

Jens is based on the Gold Coast and is always more than happy to catch up for a coffee (when is not busy looking after his two kids and rescue dog).

Ceri Hutton

Director of Industry Development and Programs

Sav Wolfe

Manager of Events, Content and DEI

Sav Emmett Wolfe joined IGEA early in 2020, after the GDAA and IGEA merger. 

As so many event managers do, Sav embodies the ‘Jack of all Trades’ title and can frequently be found in several spreadsheets at once. He can lay claim to helping with content, media, graphic design, and lifting heavy things for the team.

He works frequently as the event and content curator for one of IGEA’s major events, GCAP, an internationally recognised and respected game developer conference that takes place as part of Melbourne International Games Week.

Alongside Raelene Knowles, Sav Co-Chairs the IGEA IDEA (Inclusion, Diversity, Equality and Accessibility) Working Group, and works hard producing events, resources and assistance in this field.

Alongside Ceri Hutton, he previously managed the operation and community of The Arcade Melbourne, a renowned game development coworking space that housed over 35 of Australia’s games studios.

Prior to joining IGEA, Sav worked across narrative design, having won awards both locally and internationally for his games.

Molly Campbell

Executive Assistant and Events Manager

Molly joined IGEA in August 2021. She supports, organises, and coordinates the IGEA team in their day-to-day. her primary focus is on the variety of Webinars and Events that IGEA provide, and she assists with communication and administration throughout the company.

Her background is in performance theatre where she has toured the UK, USA and Asia with productions both onstage as an actor and behind the scenes in Stage Management and Directing. She was Co-Chair of the Swindon Fringe Festival for 6 years where she ran a 10-day festival that provided entertainment & workshops for the local community while enabling creative opportunities for up-and-coming artists.

As a friendly and approachable team member, Molly enjoys working with people and finding new ways to connect unlikely groups to further their learning and development together. Born and bred in Hong Kong, Molly has always had a keen interest with international foods, customs, and individuals. She loves to engage in new experiences at any given opportunity which help her grow and discover fresh perspectives.

Sarah Deeb

Policy Officer

Sarah joined IGEA in 2023 whilst completing her Bachelor of Laws (Honours) at the Queensland University of Technology. Before joining IGEA, Sarah was an Associate at the Administrative Appeals Tribunal. With previous experience as a policy advisor to a member of parliament and having specialised in technology law, Sarah brings her unique experiences to the (now) policy team.

Sarah works with Ben, IGEA’s Director of Policy and Government Affairs to prepare policy submissions, engage with stakeholders, and ensure members are educated on policy and advocacy matters. Sarah also works with Raelene, IGEA’s COO to ensure communication of the video game industry’s efforts to enhance trust, safety and inclusion.

Whilst you will often find Sarah behind a keyboard furiously typing away at policy submissions, she is also actively involved in the academic and broader community. Sarah enjoys volunteering for and advocating within various youth organisations, and she enjoys bringing these perspectives to her work and daily life.

Sarah is currently based in Brisbane and is always more than happy to catch up for a coffee and learn more about the industry.