IGEA (Interactive Games & Entertainment Association) is an independent industry association representing the business and public policy interests of Australian and New Zealand companies in the computer and video game industry. Its members develop, publish, market, and/or distribute interactive games, entertainment content and related hardware. IGEA is run by a team of 3, lead by the CEO, Ron Curry and is administered by a Board of Directors comprising senior executives from interactive games and entertainment companies.
IGEA Mission
To create an environment that drives sustainable growth for the interactive games and entertainment industry.
Services
- Research
- Lobbying and Advocacy work on behalf of members and the wider industry on relevant issues
- Weekly Hardware and Software Sales Reports via NPD
- Catalogue Advertising Reporting Software via Market Track
- Digital Market Monitor to measure the value of digital sales and services via Telsyte
- Government Relations
- Membership Services
- Industry Briefings
- Industry PR
- Social events