To create an environment that supports and drives sustainable growth for the interactive games and entertainment industry.
IGEA (Interactive Games & Entertainment Association) is the peak industry association representing the voice of Australian and New Zealand companies in the computer and video games industry. IGEA supports the business and public policy interests of the games industry, through advocacy, research and education programs. We work with many stakeholders including all levels of government, agencies, media and other trade associations.
IGEA advocates on behalf of our members, who range from one-person studio startups to larger multinational developers, publishers, platform holders and digital storefronts. IGEA’s role is to help our members and the wider industry more effectively create, distribute and sell interactive games, entertainment content and related hardware.
Through the provision of consistent and frequent industry research and data, along with communications programs, IGEA promotes the interactive games industry both locally and abroad.
IGEA is a team of 7, led by the CEO Ron Curry and is administered by a Board of Directors comprising of senior executives from interactive games and entertainment companies. IGEA is responsible for managing GCAP and The Arcade.
IGEA’s services assist and support both members as well as broader industry needs.
Our services include
- Research, data and insights
- Lobbying and Advocacy work on behalf of members and the wider industry on relevant and regulatory issues
- Tailored policy and regulatory advice
- Government Relations
- Membership Services
- Industry Briefings
- Industry PR and communication
- Social and networking events
- Diversity initiatives
- Managing The Arcade
GCAP (Games Connect Asia Pacific), is Australia’s premier game development conference featuring as part of MIGW (Melbourne International Games Week) during October.
Every year GCAP brings together game developers, publishers, investors, educational institutions, media, and key industry players from across Australia and the world as a whole. The talks featured promote upskilling, education and industry growth and sustainability. GCAP provides necessary connections and networking opportunities for the local industry and international operators of varying sizes.
GCAP also features GCAP Loading, a curated track for people starting their journey forward in the industry.
Established in September 2013, The Arcade is Australia’s first not-for-profit, collaborative workspace created specifically for game developers and creative companies using game methodologies and technologies.
The Arcade has come to epitomise the value of a collaborative work environment in which knowledge is shared freely and residents have a genuine care for those around them.