To create an environment that supports and drives sustainable growth for the interactive games and entertainment industry.
IGEA (Interactive Games & Entertainment Association) is the peak industry association representing the voice of Australian and New Zealand companies in the computer and video games industry. IGEA supports the business and public policy interests of the games industry, through advocacy, research and education programs. We work with many stakeholders including all levels of government, agencies, media and other trade associations.
IGEA advocates on behalf of our members, who range from one-person studio startups to larger multinational developers, publishers, platform holders and digital storefronts. IGEA’s role is to help our members and the wider industry more effectively create, distribute and sell interactive games, entertainment content and related hardware.
Through the provision of consistent and frequent industry research and data, along with communications programs, IGEA promotes the interactive games industry both locally and abroad.
IGEA is a team of 7, led by the CEO Ron Curry and is administered by a Board of Directors comprising of senior executives from interactive games and entertainment companies. IGEA is responsible for managing GCAP and The Arcade.
IGEA’s services assist and support both members as well as broader industry needs.
Our services include
- Research, data and insights
- Lobbying and Advocacy work on behalf of members and the wider industry on relevant and regulatory issues
- Tailored policy and regulatory advice
- Government Relations
- Membership Services
- Industry Briefings
- Industry PR and communication
- Social and networking events
- Diversity initiatives
- Managing The Arcade
GCAP (Games Connect Asia Pacific), is Australia’s premier game development conference featuring as part of MIGW (Melbourne International Games Week) during October.
Every year GCAP brings together game developers, publishers, investors, educational institutions, media, and key industry players from across Australia and the world as a whole. The talks featured promote upskilling, education and industry growth and sustainability. GCAP provides necessary connections and networking opportunities for the local industry and international operators of varying sizes.
GCAP also features GCAP Loading, a curated track for people starting their journey forward in the industry.
Established in September 2013, The Arcade is Australia’s first not-for-profit, collaborative workspace created specifically for game developers and creative companies using game methodologies and technologies.
The Arcade has come to epitomise the value of a collaborative work environment in which knowledge is shared freely and residents have a genuine care for those around them.
The IGEA Team
Since joining IGEA in 2008, Ron has played an instrumental role in tackling the emerging issues surrounding interactive entertainment, and demonstrating the positive influence of computer and video games in the broader community particularly within the education and health sector.
Ron often appears in the media or fronting government to discuss the power of games to connect, empower, educate and inspire. Issues which he supports passionately include trade and export, funding, child safety, health, diversity and education.
Ron has sat on many working groups, boards and roundtables including an Advisory Committee Member on the ALRC’s Classification Review and holds a seat on the government’s Consultative Working Group on Cyber Safety.
More recently, Ron took the lead in the merger between the GDAA and IGEA in 2020, which saw the two associations coming together, ensuring that there was a single unified voice representing the video games industry.
Prior to joining IGEA, Ron spent 15 years in the interactive entertainment business working for platform holders, publishers and distributors in areas as varied as sales, marketing, operations and general management. In this time Ron was also one of the founding Directors of IGEA, which was then IEAA.
Raelene joined IGEA in 2009 after working for many years in various Marketing, PR and Sales roles for first and third party publishers for video games in the ANZ marketplace.
Raelene is responsible for managing IGEA’s communication, events and research projects. She also is responsible for membership services, running internal and external events and programs for members. These range from quarterly member meetings through to women’s workshops, trivia nights and the famous IGEA Football Tournament.
Raelene enjoys providing evidence, facts and stories around who plays games, who makes games and the potential games and game development have for society. IGEA’s research provides the foundation for all advocacy and policy work.
Director of Policy and Government Affairs
Ben brings to IGEA a wealth of government expertise, particularly at the intersection of video games, digital technology, policy and regulation. Ben is responsible for monitoring, identifying and advising members on current and emerging policy and regulatory issues that may affect them. His focus is to work proactively with members and governments to help drive the video games sector forward. Among other things, Ben writes most of IGEA’s formal submissions and advocacy papers, and leads IGEA’s dialogue with governments, from building relationships with agencies to appearing before Parliamentary Committees.
Before coming to IGEA, Ben spent over a decade with the Australian Government, most recently as a manager with the eSafety Commissioner, and before that the director of classification policy and research at the (then) Department of Communications and the Arts, where he also helped to lead a whole-of-Government review of Australia’s screen funding and content policies. Prior to these roles, Ben spent many years in Canberra, first in the Attorney-General’s Department and then the Department of the Prime Minister and Cabinet, where he was an adviser on cyber policy.
An avid game player, Ben is adept at finding and incorporating obscure video game references into IGEA’s advocacy.
Director of Industry and Member Relations
Jens joined IGEA in 2019 after working as a lecturer for game design, manager of the SAE Sydney campus, Head of Academic Studies for Digital Media at Laureate Australia as well as Associate Dean (Design Vertical) for Torrens University.
Combining his experience in games, business, academia, management and leadership, Jens is responsible for representing and growing the IGEA’s development members by providing them a voice to government and industry, act as the interface between the Australian video game development industry and IGEA and work close with state, territory and commonwealth departments and agencies to the benefit of the industry.
Jens is also active in the development space; he is involved in a gamification project that aims to engage students of low socioeconomic status with tertiary education which has received an AU$50k grant from Optus as part of the Future Makers grant.
Director of Operations and Projects
Ceri Hutton is a passionate leader specializing in team management and business development whose experience is built from managing multiple projects, tasks and team members.
He is the Director of Operations & Projects at IGEA, working across a variety of projects designed to help grow and develop the Australian Games industry.
This includes managing operations of The Arcade in Melbourne, a renowned game development co-working space that houses over 35 of Australia’s games studios alongside Sav Wolfe, leading major projects at IGEA such as the AGDAs, providing key operational support for major events such as GCAP, And seeking out and managing new business opportunities and projects that will provide benefit to Arcade residents and IGEA members alike.
Ceri’s previous experience is built from many years of being an award winning manager at EB Games while simultaneously self-managing his own pop culture events business.
He is a firm believer that direct communication, supportive structure and strong leadership provide the most effective foundation for successful projects.
He is also always down for a yarn… so long as there is coffee involved.
Manager of Operations & Diversity Lead
Sav Emmett Wolfe joined IGEA early in 2020, after the GDAA and IGEA merger. Alongside Ceri Hutton, he manages the operation and community of The Arcade Melbourne, a renowned game development coworking space that houses over 35 of Australia’s games studios.
Alongside Raelene Knowles, Sav Co-Chairs the IGEA IDEA (Inclusion, Diversity, Equality and Accessibility) Working Group, and works hard producing events, resources and assistance in this field.
He also works as an event coordinator for GCAP, an internationally recognised and respected game developer conference that takes place as part of Melbourne International Games Week.
Sav’s specialty lies in narrative design, having won awards both locally and internationally for his games. He also has a long history within LGBTQIA+ advocacy, and has delivered a number of talks about inclusion in the games industry.
His work focuses on three key aspects: Representation, empathy and education. These aspects move through all he does, from management, to events, to writing.
EA / Events Coordinator
Molly joined IGEA in August 2021. She supports, organises, and coordinates the IGEA team in their day-to-day. her primary focus is on the variety of Webinars and Events that IGEA provide, and she assists with communication and administration throughout the company.
Her background is in performance theatre where she has toured the UK, USA and Asia with productions both onstage as an actor and behind the scenes in Stage Management and Directing. She was Co-Chair of the Swindon Fringe Festival for 6 years where she ran a 10-day festival that provided entertainment & workshops for the local community while enabling creative opportunities for up-and-coming artists.
As a friendly and approachable team member, Molly enjoys working with people and finding new ways to connect unlikely groups to further their learning and development together. Born and bred in Hong Kong, Molly has always had a keen interest with international foods, customs, and individuals. She loves to engage in new experiences at any given opportunity which help her grow and discover fresh perspectives.