2025 Australian Video Game Consumer Sales Results

24
Jun

2025 consumer sales results for video games show Australians spent more than AU$4.2 billion across the category, a 12% increase over the previous year.  Australians’ passion for playing video games remains robust across all formats, with growth recorded in digital, mobile and traditional retail channels.

Digital sales of video games maintained their strong performance with total sales reaching over $1.4 billion. Playing games on mobile continues to be the largest segment with sales in 2025 exceeding $1.7 billion.

Once again, Australians are sticking with traditional retailers, with physical sales totalling just under $1.1 billion. Hardware continues to perform strongly, recording a significant increase of 37% over the previous year.

According to Newzoo, which provides data for digital and mobile game sales, consumer revenue growth was driven by strong performance across the release slate, from major AAA titles through to smaller independent releases.

Looking ahead, Newzoo said that total games revenues in Australia are expected to grow at a 4.8% CAGR between 2025 and 2028, broadly tracking global growth expectations.

Game Sales Data (GSD), provide traditional retail data and stated that 2025 marked one of the strongest years on record for the Australian video games industry across all GSD tracked categories. Spending growth was driven by the launch of the Nintendo Switch 2, alongside a strong lineup of new software releases across both physical and digital storefronts across all platforms.

In an environment of challenging economic times, the power of games prevails with Australians turning to games for fun, connection and relaxation, reinforcing the industry’s important role in everyday life.

About the data we use

IGEA reports on Australian consumer video game sales using data sourced from trusted third-party providers to ensure accuracy and reliability.

  • Digital and mobile sales data is drawn from the Newzoo Global Games Market Report
  • Physical retail data is provided by Game Sales Data (GSD), operated by Sparkers

 

When comparing 2025 results to 2024 figures, it is important to note that 2024 data has been revised from originally published figures. These updates reflect improved methodologies introduced by our data partners.

Since the release of the 2024 sales report in June 2025, both Newzoo and Game Sales Data (GSD) have refined their approaches to data collection and modelling. As a result, all 2024 figures presented alongside 2025 data, including those in infographics, have been updated to ensure consistency and accuracy.

IGEA and its partners remain committed to continuously improving data quality, with revisions forming a standard part of this process.

Newzoo continues to advance its data capabilities. In February 2025, it introduced significant improvements aligning its top-down market forecasts with bottom-up performance tracking through its Game Performance Monitor.

Similarly, GSD figures remain subject to revision, reflecting updates to supplier inputs and refinements to extrapolation methodologies. These adjustments help ensure the most accurate representation of Australia’s physical games market over time.

*Game Sales Data (GSD) – Calendar year 2025.

**Newzoo Global Games Market Report May 2026. Note the dollar amounts are in AUD and converted from the USD average for 2025.