Game Wise: The IGEA Educates Podcast – Cult of the Lamb: The Long Road to an Overnight Success

This episode is the first in a series on Australian success stories. There’s no such thing as overnight success, so how did they do it, and what are their superpowers?

We start this series with the makers of one of Australia’s best-known games: Massive Monster’s Cult of the Lamb.

In the episode, Jens sits down with Creative Director Julian Wilton to explore the long road behind the game, from early indie experiments to building one of Australia’s most recognisable global game hits.

Julian reflects on the studio’s early years in Flash, the hard lessons learned from projects that didn’t land, and how those experiences helped shape Massive Monster’s distinctive creative identity. They also discuss the value of authenticity, accessible design, bold marketing, and why success in games is usually the result of years of persistence rather than an overnight breakthrough.

You can listen to the episode below:

The podcast is also available on all major podcast platforms.

For an overview of all released episodes, go here: Game Wise – The IGEA Educates Podcast.

If you have any suggestions for future conversations, please let us know! We already have a range of more exciting episodes in our pipeline.