Game Wise – The IGEA Educates Podcast: Episode One

We started our own podcast!  

Game Wise: IGEA Educates is the podcast that brings together the best minds in and around the Australian games industry. Hosted by IGEA, this series is about unlocking industry knowledge to help you navigate the business of making games and building sustainable businesses. 

Covering all aspects of game development, emerging challenges and industry trends, we tap into IGEA’s extensive network while also bringing in experts from outside the gaming space to give you fresh perspectives and practical advice. 

In the first episode, Jens and his co-host, Andy from IGEA member GameGlass, dive into the world of game marketing. They explore the critical role of marketing in the games industry, featuring insights from industry experts Kate Hall (PlayIndies), Michal Napora (32-33), and Jonny Roses (PlaySide Studios). 

Discover how to navigate the challenges of marketing for both large studios and indie developers. Learn about the importance of hooks, building a community, and leveraging social media platforms like TikTok and Discord. Our guests share their journeys, from creating content on YouTube and Twitch to founding successful marketing agencies and working with renowned studios. 

You can listen to the first episode via the below:

The podcast is also available on all major podcast platforms. Episodes will be released monthly.  

If you have any suggestions for future conversations, please let us know!