Mastering the Japanese Market: Culture, Tools, and Localisation

30
May

The Japanese market is a powerhouse in the global gaming industry. Japan ranks as the third-largest video game market by annual revenue, following only the United States and China. IGEA is excited to explore this market further through our upcoming delegation to BitSummit and the Osaka World Expo.

However, while the opportunities are significant, the Japanese games ecosystem is highly nuanced. Success requires more than just a great game, it also means understanding local expectations, workflows, and business culture.

In this webinar, IGEA member and localisation experts 2M will share practical insights into:

  •  Key cultural considerations and business etiquette when working with Japanese partners
  • Tools and workflows to support Japanese localisation
  • Culturally-safe and data-secure Language AI
  • Relationship-building and stakeholder management

The session will include a live Q&A, giving you the chance to ask questions directly and get tailored advice from 2M’s localisation and cultural experts.

Whether you’re heading to Japan with IGEA, planning on entering the market or are looking to refine your approach, this webinar will help ensure you’re well prepared for BitSummit, Osaka, and beyond.

You can watch the recording of the webinar below: