New Zealand esports pioneer joins IGEA


Wellington, New Zealand – 14 September 2017 – The Interactive Games & Entertainment Association (IGEA) continues to expand its membership base, welcoming New Zealand-based esports media company Let’s Play Live (LPL) as an Associate Member.

Founded in 2016, LPL has been focused on building an ecosystem to drive the continued growth of esports in Australasia by promoting and producing high profile broadcast events, content creation, and league management.

LPL was the first group to promote a televised esports event in New Zealand and a long format televised esports series in Australasia. The media company is a founding member of the New Zealand esports Federation and played a key role in establishing the E Blacks, NZ’s national team on the international esports stage in amateur competitions. LPL also established New Zealand’s High School League to promote esports as a positive experience that opens up sports team building, leadership and self-improvement opportunities to students outside ‘traditional’ sports.

LPL’s online platform provides esports fans with a destination to watch live games and check the latest news, scores and schedules.

Duane Mutu, Director of LPL, said: “With esports exploding in popularity within the Australasian region, it makes sense to join IGEA and expand our work with publishers, distributors, games developers and media companies to drive the category forward. We look forward to continuing our work with IGEA’s members to develop world-class esports tournaments.”

Ron Curry, CEO of IGEA, said: “Esports is a leading growth sector in the video games industry. Many Kiwis and Australians enjoy both watching and playing esports, as evidenced in our own research reports. We are thrilled to have Let’s Play Live join IGEA, and look forward to working with them on the many policy and regulatory issues that are arising around this relatively new and booming sector in the New Zealand and Australia media landscape.”


About IGEA
The Interactive Games & Entertainment Association proactively represents companies that publish, market and/or distribute interactive games and entertainment content. IGEA aims to further advance the industry and the business interests of its members through informing and fostering relationships with the public, the business community, government and other industry stakeholders. IGEA is administered by a Board of Directors and supported by the CEO, Ron Curry.

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To read IGEA’s recent research report, Digital New Zealand, 2018, click here. You can find the Australian report, Digital Australia 2018 here.

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