Preparing DA16


Right now we are working  closely with Jeff Brand from Bond University to put the finishing touches on our next research report (the sixth in the series), DA16, which will be launching in Australia the last week of July.

The theme for our latest report is ‘Beyond the fun of games’.  DA16 will explore the notion that games are more than just fun and shows how Australians use games at school, at work, for health and for positive ageing. DA16 will reveal new findings on player demographics, play habits and attitudes as well as new data on casual games and the average amount of time Australians spend daily playing games.

We have 3 launch events, Sydney on Tuesday 28 July, Canberra on Wednesday 29 July and Melbourne on Thursday 30 July.  Please contact us at if you would like us to forward an invitation.

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