iGEA announces support of PAX Australia 2013

Sydney, Australia – 22 October 2012 – The peak body for computer and video games, Interactive Games & Entertainment Association (iGEA), is pleased to announce its support of PAX Australia to be held in Melbourne in July 2013.  This inaugural Australian event is the first time the prestigious gaming event has been hosted outside of North America.

“PAX is the ultimate gaming festival which celebrates gaming culture and connects the wider gaming community, which includes game publishers, game developers and their fans” said Ron Curry, CEO of iGEA.

“iGEA is looking forward to assisting its members further connect with our community in one of the best known and patronised gaming
festivals in the world.  We are incredibly excited to have such a prestige event on our doorstep.”

“A successful PAX takes the effort of so many outside players, so having the publisher-focused iGEA on board for our first year is really a fantastic honour” said Robert Khoo, President of PAX and Penny Arcade.

PAX Australia will combine the exciting program from the international shows with local content and community events. International guests, speakers, musicians and developers will join local game industry representatives to showcase games and community events in Australia.

PAX Australia will be held at the Melbourne Showgrounds from 19-21 July, 2013 and will be run by ReedPOP in conjunction with Penny Arcade.

To register to PAX, visit: www.paxaustralia.com.au

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About the iGEA

Interactive Gaming & Entertainment Association proactively represents companies that publish, market and/or distribute interactive games and entertainment content.  iGEA aims to further advance the industry and the business interests of its members through  informing and fostering relationships with the public, the business community, government and other industry stakeholders.  iGEA is administered by a Board of Directors and supported by the CEO, Ron Curry.  iGEA was formerly known as the Interactive Entertainment Association of Australia (IEAA).

For more information, please visit www.igea.net.  

Media Contact

For media interviews or further information, contact Grace Gabriel on 0431 528 127 or at grace@espressocomms.com.au.