Games & Interactive Entertainment Conference Returns for 2012




Following the success of last year’s inaugural Gametech Conference, the event will again be held at the Sydney’s Luna Park over two days, from June 19-20.  The Gametech Conference covers all segments of the interactive entertainment space – with insights from publishers, developers, mobile and social platforms, government and technology providers.


A new development for this year’s event is the inclusion of a series of case study’s delivered by corporate digital media specialists, discussing one of the hottest topic in business; gamification.


Dominic Patterson, Producer of Gametech said the positive feedback from last year’s event was a clear indication that the local market desires an event devoted to the business side of gaming, especially given the growth in social gaming and gamification.


The 2012 event has been strengthened with the addition of some prolific speakers from across the globe:

Ian Livingstone OBE, Life President, Eidos (UK)

Philip Earl, Executive Vice President, Call of Duty Business Unit, Activision (USA)

Lisa Marino, Chief Executive Officer, RockYou (USA)

Arthur Chow, Co-Founder and Chief Operating Officer, 6waves (HK)

A further 30 speakers have been confirmed from; Ubisoft, Disney Interactive Media Group, Small Worlds, Defiant Development, Optus, Bubble Gum Interactive, NOKIA, Rip Curl, Commonwealth Bank, Sydney Festival as well as an official live-link welcome from Parliament House by Federal Minister for Home Affairs Jason Clare.


Recent figures from PWC show that the global video gaming market is expected to continue its growth surge reaching US$90.1 billion by 2015. In addition M2 Research has found that Gamification will be used by 70% of the Global 2000 companies by 2015.


“Digital media has enabled Games to become integrated with every aspect of our lives. Whether it is the traditional games industry discussing industry directions or digital media specialists learning how game-play and gamification can enable new avenues of engagement, Gametech is very much needed, especially in this region” said Dominic Patterson, Producer of Gametech


IGEA Chief Executive Ron Curry remarked: “With the astounding pace of change in content creation, engagement and distribution, Gametech is beneficial not only for the various business groups within the interactive games industry, but those that wish to work and learn from the interactive games industry”.

 Further information on the event and registration is available at

Contact: Dominic Patterson, Connect Events,; 02 8004 8593


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