MCV is expanding into the Pacific territories with the immediate introduction of a dedicated news feed at mcvuk.com, followed by the launch of a standalone website in October.
MCV Pacific will be based in Sydney, Australia, with industry journalist Leigh Harris, who has a background in Rockstar Games PR, being appointed as editor, and local sales and marketing agency One To Another acting as commercial agent.
The move follows a period of consultation with leading publishers in the territory and trade bodies including the IGEA, all of whom have expressed great support for the venture.
The new site will be a ground-up resource for Australia and other key Pacific regions, with territory-specific news, data and features for and about retail, publishers, developers, distributors, service companies and more.
To ensure this, Harris has already been appointed as a full time editor and will work exclusively on the MCV Pacific news channel over the next few months, whilst working towards the launch of the fully fledged website in October.
Stuart Dinsey, managing director of MCV’s parent company Intent Media, commented: “This is one of the most exciting developments in the 13 year history of MCV and we’re very much looking forward to working closely with the territory’s key companies from all sectors of the games industry. The appointment of Leigh and One To Another marks the opening of our first overseas office and not only will we be building that team, we’ll also be looking at increasing our international operations in the months and years ahead.”
To sign-up for the completely free MCV Pacific News Digest email service, to be launched in October in conjunction with the website, please email firstname.lastname@example.org with your name, company name, nature of business and job title.
For more information or to submit news, please contact Leigh Harris on email@example.com or +61 (0) 424 967 263.
About MCV: MCV, published by Intent Media, is the essential information resource for everyone at the very heart of the games business – and it’s now reaching and influencing more readers than at any time since launch in 1998. Online, average monthly unique visitors to www.mcvuk.com in the six months to June 2011 has been over 350,000. Direct contact and influence with the trade is also supported by leading business events, such as the MCV Industry Excellence Awards, Xbox 360 Industry Quiz,London Games Conference and the Games Media Awards. Total monthly readership figures across MCV’s print, online, digital, email, mobile, app and social channels is over 370,000.
In short, MCV is the most effective way to communicate new product messages, build new brands and find new staff, reaching every branch and buyer.