IGN asks Gamers to Donate to the Japanese Relief Effort
In the wake of the devastating earthquake and tsunami that struck Japan on March 11, IGN will be holding a 24 hour charity event later this week. Running from 9am Friday March 18 to 9am Saturday March 19 (AEST), the drive will highlight Japan’s immeasurable contributions to the video game industry and popular gaming culture, and ask gamers to give a little back to the country that has done so much for them.
Over the 24 hour period, staff at IGN will be playing 24 classic Japanese games, working their way from 1987 through to 2010. Some of the games featured include Super Mario Bros. 3, Street Fighter II Championship Edition, Final Fantasy VII, Katamari Damacy and Resident Evil 4. Along the way, the team will be posting photos, videos and engaging the community through social media and giveaways.
“We’re determined to help in any way we can,” said Narayan Pattison, Publishing Director of IGN.com Australia. “We saw an opportunity to raise awareness and relief funds for this devastating tragedy by engaging our global audience of passionate gamers who understand just how much Japan has done for us over the years. It’s time to celebrate the contributions that Japan has made, and raise some money while we’re at it!”
Gamers will be able to donate a fixed amount to the relief efforts, or pledge an amount for each game that the team is able to play over the duration.
Donations can be made here (http://www.redcrossfundraising.org.au/IGN4Japan), while updates will be posted at http://au.ign.com and on IGN Australia’s Facebook page (www.facebook.com/ignaustralia).
For more information please contact:
Narayan Pattison – Publishing Director, IGN.com Australia
Phone: 02 9288 7370
Patrick Kolan – Entertainment Editor, IGN.com Australia
Phone: 02 9288 7335
IGN Entertainment is the world’s strongest and most trusted brand in online gaming and entertainment. A one-stop online solution for gamers worldwide, IGN features comprehensive, credible and irreverent content including reviews and previews of the latest titles, 24-hour news updates, trailers, behind-the-scenes features, video reports, release dates, cheats, strategy guides, blogs and forums alongside premium content on movies, music and television.
More than just a gaming site, IGN has become a broader entertainment and lifestyle destination, providing premium content on movies, music and television, with specific channels devoted to movies, DVD, Blu-ray, gear, music, comics, stars and TV.
According to Nielsen Market Intelligence in January 2011:
- There were 1.13m unique Australian visitors to IGN
- Readers spent over 214,000 hours on IGN
- IGN readers viewed 10 million pages