Interactive New Zealand 2010 (INZ10)


This research report was launched in New Zealand on Tuesday 17 August 2010.  It provides data on who is playing games in New Zealand.  It documents game play behaviours, the importance of games in teh family, the rold of onlince access in game purchasing and play, and how gamers compare with non-gamers on key demographics and attitudes towards games.

INZ10 Full Report

INZ10 Key Highlights Summary

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