A new report highlights the way that digital media is embedded in the lives of young children, commencing in pre-school years. In 2007, 94 per cent of 3 to 4 year olds watched television and 91 per cent watched DVDs or videos, while a sizeable proportion also used a computer at home (40 per cent) and a minority (16 per cent) had played games using an electronic games system.
Children in this age group spent an average one hour and 11 minutes watching television per day, 44 minutes watching DVDs and videos, seven minutes using computers and three minutes playing electronic games. Use of electronic media and communications: Early childhood to teenage years, a report released today by the Australian Communications and Media Authority, brings together the ACMA’s research on media use by 8-17 year olds and new findings about 3-4 and 7-8 year olds from the Australian Institute of Family Studies study Growing Up in Australia; The Longitudinal Study of Australian Children.
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